Category: Domain Names

May 28 2010

Demographically Targeted Domains – This Works

Demographically targeted domain names serve a number of purposes. Here’s a list of reason you should be using these types of domains:

  • Laser like SEO benefits for the client

  • Relevant search results for the consumer. Google love this.

  • No shortage of names available.

  • No worries of “lengthy domains” or obscure domains

  • Instant recognizable to searchers

  • It speaks to exactly what they are searching for at the moment of the search.

So what does a demographically targeted domain name look like?

  • WacoOilChange.com

  • OilChangeInWaco.com

  • BloomingtonDentist.com

  • DentistInBloomington.com

So few people take the time to actually use this tactic that there is an enormous amount of traffic to be had by implementing this now. In addition to this, be sure to place the targeted keyword in your title, h1 and other heading tags. Once you have a domain selected, the next step is to submit this new business website and business name to the search engines. Got to the local business listings section of the major search engines and drop it in. Then go to the maps section provided by the search engines and enter the business and domain in there as well. Within a week you should see excellent results. Also, remember to link the site to other sites you have promoting the company.

How to get clients

Local small businesses increase their business by networking. That is to say they meet and greet a lot. Most likely, if you’re a young web geek, you do not belong to the many well established business networks in your town or neighborhood. In order to get on the radar, join the local business group but before going make sure you execute a successful campaign for one local business. You’ll then have proof of your SEO/internet mojo.

When it comes to web marketing, small business people know very little if anything at all. They are controlling and crabby at times and don’t like spending money. That’s only fair since they’ve taken the risk to start a business. This is why it is so important to already have at least one client whom you’ve helped in their market. Trust is the main factor. Making money comes second to trust.

You will fail. Failure = More money

Failing is the most important lesson you can learn. It breeds humility, causes you to recognize that you don’t know everything and will help you grow. So go ahead and try everything, you will fail and it will help you make more money. The more you fail, the more you learn and the more you will learn to avoid. So fail fast and often. The internet is great for failure since it allows you to do it so quickly and learn what to avoid!

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May 25 2010

Protect Your Domain Names From Fraudsters

If you profit online from home and have websites, the chances are that you will have registered a couple of domain names. This makes you the perfect target for fraudsters, and there are two different domain name scams that I have been made aware of recently.

The first is what is known as a fake domain renewal letter. The scam involves the fraudster trawling the who is records, which is a publicly available online database of domain names and their owners addresses. Next they will send out order forms that look like invoices to the owners of these domain names and remind them that they need to renew their domain names to avoid losing them. The letters look as though your actual registrar has sent them to you and they usually offer you a transfer service. If you send payment to these companies then your domain name will be transferred to them and add another year to your contract. These fraudsters will normally charge more than what you would pay on your own registrar to renew and this should seem strange to most..

Once you transfer your domain name out to this type of company, you may find it difficult to get it back to your original registrar. Also if you had any hosting services with your previous registrar you will probably lose those too. The safest thing to do with any letters that you do get in this regard is shred them. You can also check this out with your registrar, but there will be no benefits if you do change registrars.

The second scam that is going around is a letter you will get with somebody offering to buy your domain name. The fraudster will then indicate that you must pay for a professional appraisal service so that he can make sure that he is buying value. He will usually only be willing to pay 65% of the appraisal price and offers you three different appraisal companies for you to choose from. You will obviously choose the cheaper option, and this will be where the scam comes in. The cheaper company will be owned by the fraudster, and once you pay for the appraisal, you will never hear from him again.

Protect you domains from fraudsters by making sure that you keep records of all the domains that you own and information such as date of purchase, the registrar and the expiry date. Also remember to keep track of your passwords. It is better to consolidate all your domain names to one registrar, then it is easy to tell if you receive scam mail from another company. If somebody does offer to buy your domain, then it is their responsibility to do their research on the value.

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May 17 2010

Should You Buy Domains That Contain Numbers?

This is a common question amongst webmasters. “Should I buy I domain that contains numbers”? I don’t think there is a definitive answer to this, as I have seen many a successful website that does contain a number in the domain. That being said, if you want to give your website the best possible shot, here are some things to consider.

Firstly, the biggest problem with a number in a domain name, is the user may get confused how they should enter the domain. For example, if you tell someone to visit “site1.com”, will they type in “site1.com” or “siteone.com”. This is a common problem with number domains. One way to remedy this is to purchase both version of the domain. Of course, this might not always be possible and it can become costly to do this.

Generally speaking, domains that contain a number are valued less than domains without. This is important if you are buying domains to flip. Most domainers will try and avoid purchasing any domain that includes a number, as the confusion factor can make selling this domain a hi and miss affair.

So in conclusion, if possible try and avoid purchasing a domain name that includes numbers. It could potentially be confusing for your users and you’ll have a hard time trying to sell the site later on down the track. Remember this simple rule: Anything which makes the domain harder to enter or remember, will make it less valuable. If you remember this when purchasing a domain, you can’t go wrong.

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